Yes lubricants

Vaginal moisturiser applicators

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Yes lubricants
6 x pre-filled vaginal moisturiser applicators
Free from GMOs, hormones, glycerine, propylene glycol, aspartame, parabens and common preservatives. Not tested on animals
Made in the UK with products sourced from a variety of different countries
Made from certified organic and natural ingredients. Aqua (water), linum usitatissimum (flax) extract*, aloe barbadensis leaf juice powder (aloe vera)*, ceratonia siliqua (locust bean gum)*, cyamopsis tetragonolobus (guar gum)*, sodium chloride, xanthan gum, potassium sorbate, citric acid, phenoxyethanol. *Organically grown ingredients.

We love that this brand uses organic and gentle food grade ingredients that are certified organic. It is pH balanced for the vagina and can assist with dryness and discomfort. Water-based lubricant texture can be hard to nail, but YES has managed to get the balance just right with no smell, taste or stickiness, all while maintaining a silky and natural feeling texture. Oh, and we love that they are held to higher standards as they have chosen to be registered as a medical device. Quality? Tick! Plus, the applicators make it super easy to get the moisturiser exactly where it’s needed.

YES vaginal moisturiser is a long-lasting natural vaginal moisturising gel. Designed to match a typical vaginal environment it has none of the skin damaging or concerning chemicals typically found in vaginal moisturisers. And it comes in easy-to-use and super hygienic prefilled applicators.

Key features we absolutely love:

  • Moisturises and soothes dry and sensitive vaginal tissues
  • Gentle and long-lasting rehydration
  • Non-hormonal, estrogen-free
  • Lasts up to 3 days per application
  • pH matched to restore and/or maintain vaginal health
  • Bio-adhesive so releases moisture where needed
  • Odourless, colourless, no stickiness or fallout
  • Designed to match tissue osmolality* (this is important, see below)
  • Compatible with natural rubber, latex and polyisoprene condoms and toys

YES vaginal moisturiser is:

  • Guaranteed pure and natural by its certified organic status
  • Designed to be side effect free and deliver outstanding rehydration
  • Made with an innovative formulation with natural and organic ingredients
  • Hypoallergenic: formulated to minimise the risk of allergies

*Why is Osmolality important?

A vaginal moisturiser is in contact with sensitive and dry tissues for much longer than an intimate lubricant, so it is even more important that the vaginal moisturiser is designed to release water where needed and to be made from gentle ingredients.

YES vaginal moisturiser has been designed to match these vulnerable tissues in two ways. Firstly, the pH is balanced to match typical vaginal pH (fairly acidic at pH3.7-4.5). And secondly, the strength and concentration of the ingredients used in YES vaginal moisturiser match these tissues.

An ingredients’ strength or concentration is called osmolality. YES vaginal moisturiser is iso-osmotic to vaginal tissues, this means that it will rehydrate tissues that need it, but will not pull or push water into the tissues, unlike strongly hypo- or strongly hyper- osmotic moisturisers, so minimising any chance of tissue damage.

See the additional info tab for more on osmolality or download a review article that discusses the importance of vaginal moisturiser and lubricant osmolality in more depth.

How does YES vaginal moisturiser work?

YES vaginal moisturiser lubricates the vaginal vault, the natural hydrocolloids (gums) are bio-adhesive, they gently hold on to the dry walls of the vagina and release water, where needed, rehydrating dry mucosa. When used regularly, YES vaginal moisturiser will restore the natural protective acidity of the vagina.

How does YES vaginal moisturiser help?

YES vaginal moisturiser keeps your vagina comfortably hydrated. It can be used to manage pain associated with intercourse and case studies show YES vaginal moisturiser can rapidly relieve vaginal atrophy, dryness, itching, irritation, burning and discomfort.

YES vaginal moisturiser contains the preservative phenoxyethanol.

How to use your YES vaginal moisturiser pre-filled applicators

Your YES vaginal moisturiser applicators come with detailed instructions for use. To summarise:

  • The pre-filled applicators deliver the right amount of YES vaginal moisturiser to where it is needed— discreetly and hygienically.
  • For best results apply regularly. Initially this may mean daily. But this may decrease to every second or third day within a week or so.
  • The frequency of re-application depends on the severity of your dryness. The natural and pure ingredients in YES vaginal moisturiser means you can apply as much as you need to feel comfortable, with no dosage concerns. YES vaginal moisturiser is completely hormone free.
  • Downloadable instructions

Osmolality – as defined by The YES YES Company Ltd

Osmolalityis the measure of dissolved particles per unit of water in a solution or plasma (also called the concentration). The osmolality of a lubricant is important because the epithelial (outer) layer of skin is constantly trying to maintain an equilibrium of osmolality (remember osmosis from school biology lessons?) between the skin cells and the lubricant on the outside wall of that cell.

  • Osmosis is the process where water moves back and forth across cell membranes in response to the concentration of chemicals in the liquid (here we mean lubricant) on the outside of the cell. Osmosis tries to balance the concentration on both sides.
  • When a lubricant has a higher osmolality than human cells or bodily fluids (like blood) it is called hyper-osmotic. When tissues are in contact with a hyper-osmotic lubricant they try to dilute the lubricant by releasing water. This can cause the cell to die as it becomes super concentrated and no longer able to function. The net result is the layer of cells break down and the body’s barrier to infection is compromised
  • So hyper-osmotic lubricants can irritate the skin, cause the barrier layer of skin to be damaged and dehydrated and leave a mucous membrane (anal or vaginal) more susceptible to bacterial infections or STI contraction
  • When a lubricant has a lower osmolality than human cells or bodily fluids (like blood) it is called hypo-osmotic. When tissues are in contact with a hypo-osmotic lubricant they try to pull water from the lubricant into the cell. This means that a slightly hypo-osmotic lubricant would rehydrate dry tissues, but an extremely hypo-osmotic lubricant could cause these cells to burst.


  • a perfect anal lubricant’s osmolality would be iso-osmotic, meaning it would have identical osmotic pressure, or its concentration would be identical, to the tissues to which it is applied.
  • a perfect vaginal lubricant’s osmolality would be hypo to iso-osmotic, meaning it would have similar osmotic pressure, or its concentration would be similar, to the tissues to which it is applied.
  • a perfect vaginal moisturiser’s osmolality would be iso-osmotic, meaning it would have identical osmotic pressure, to vaginal tissues as it can be present in the vagina for extended periods, like 1-2 days, and will release water as needed.
  • a perfect sperm friendly lubricant’s osmolality would be iso-osmotic with semen, which is slightly higher than typical human tissues.

An iso-osmotic lubricant, to most human tissues, would have an osmolality of 270-310 mOsm/kg as this encompasses the osmolality of human plasma.